Midfield
We help companies grow their products
We implement Product Analytics and support teams in turning data into decisions
What we do
At Midfield we understand that many founders, PMs and teams feel disorganized, stuck or lacking clarity. We work with you to organize the chaos, find direction and accelerate growth.
Strategic clarity
We define clear objectives and roadmaps that really matter
Sustainable growth
We identify real growth opportunities based on data
Aligned teams
We organize processes so everyone rows in the same direction
Measurable results
We implement metrics that enable informed decision making
Product Analytics Implementation
We implement your Product Analytics stack and run a comprehensive audit to ensure everything is well-implemented, consistent, and maintainable.
Key benefits:
- Comprehensive audit of implementation and data stack
- Clear and versioned Data Tracking Plan
- Events and properties instrumentation
- Architecture with cost optimization when applicable
Product Analytics Enablement
We help your team connect business and product metrics and establish a growth loop with data: clear objectives, decision rituals and applied experimentation on your current stack.
From data to action:
- Connection between business and product metrics
- Data-driven decision rituals and playbooks
- Applied experimentation: A/B tests, cohorts and funnels
- Guided use of Product Analytics dashboards
Product Analytics Talent
We accompany you from start to finish: we diagnose your team and needs to close gaps through hiring or applied training without stopping the roadmap.
How we help you:
- Identification and closure of talent gaps
- Practical evaluation adapted to your context
- Ready profiles in 5 to 10 days
- Temporary or full-time coverage
Is this for you?
If you identify with any of these situations, we can probably help you
Your product is stuck
Metrics aren't growing, users aren't engaging and you don't know where to start improving.
You lack data to decide
You have a thousand ideas but don't know which to prioritize. You need clarity on what really moves the needle.
Your team is misaligned
Everyone has a different vision of the product. There's lack of coordination and clear processes.
You doubt your strategy
You're not sure if you're on the right path. You need an external and objective perspective.
Sound familiar? Let's talk. We probably have something to offer you.
About us
We are Midfield, a boutique consultancy specialized in Strategic Product Management and Product Analytics. With over 15 years of experience in the tech industry, we help companies structure their product strategy, make data-driven decisions, and achieve sustainable growth.
Our approach is simple: listen, understand, act. We don't believe in one-size-fits-all solutions or quick fixes. Every company is unique and deserves a tailored approach.
We work with organizations looking to accelerate their product launches and growth, with teams in need of strategic clarity, and with Product Managers who value an external perspective to unlock complex challenges and drive roadmaps faster and with greater impact.